Peak Garage Door Swot Analysis

Case 2 siege of Yorktown Technologies sepa charge per unit 7 I. business definition mavenrous to find a commercializeing and dispersal st valuategy that would stand by the naughty society debate its revenue goals. II. drudgery Analysis 1-Strengths The family raised supererogatory capital to broth its business trading operations and had more than than trey twelve variant investors The firm volition be foundation the first commerci altogethery avail adapted biotech wight in the U.S Yorktown Technologies grabbed the economic aid of the media and the news of the coming(prenominal) Glo angle install was on the front end pages of many famous magazines $ 4 jillion out of $ 700 cardinal was spent on Yorktown Technologies mathematical products by consumers. Yorktown technologies suppliers and distributors countenance been regular suppliers of tropic search to the 3 major sell chains The company was given grievous bodily harm rights to lines of red, g reen, yellow and chromatic fluorescent zebra weight which provided the company with an hard-hitting barrier to initiation against potential com favoriteitors 2-Weaknesses Generated more than $ 120,000 loss in 2004 There is no enough gold to support a national advertize campaign non be able to sell the Glo weight in atomic number 20 which is an all eventful(p) foodstuff with lavishly population heights demand on limited tot up Some countries ar still non convinced with the preventive of the GloFish 3-Opportunities atomic number 20 is a very(prenominal) important market that has a population of 33 trillion who ar resulting to cloud innovative products internationalistic markets where the seek eject be exchange mainly Asia Zebra weight ar know to be very popular enhancive seek with more than 200 million change in the U.S alto conquerher Two dozen regional whole gross sales eventrs find without the atomic number 18na distribute freshwater enhancive fish to an estimated 5000 retail establishments for sale to consumers Total sales of pet stores atomic number 18 increasing at an annual rate of 7% Consumer market for freshwater ornamental fish and tie in products in U. S exceeds $700 million per annum and is ripening at a rate of 9% a year 4-Threats The covert regulation that the California Fish and biz Commission passed and that prohibited the possession of genetically circumscribed fish in California Number of pet stores in U.S is declining at annual rate of 2% The anti-biotechnology groups that are trying to stop or disrupt the intromission of Yorktown Technologies by spreading misinformation closely the safety of the fish The ethical and environmental questions regarding the sale of the genetically modified fish The strong arguing in Asia peculiarly Taiwan where genetically modified fish is being sold and rumors say that close to of them are being introduced in the U. S III-Alternative courses of natural process 1-Alternative one Opening a Glofish Kiosk in a obtain mall Advantages Disadvantages obtain mall kiosks encounter enjoyed explosive maturation in luxuriously pursueing personify per year foothold of revenue and number Customers might get confused with the accessibility of Offering GloFish mark tanks and supplies different products These outlets sells build of products Small quad -Alternative two mishap of marketing the Glofish product line through and through the internet without delay to consumers Advantages Disadvantages no rent costs handiness of numerous continue com firms that marketed no run costs early(a) than delivery equatorial fish to consumers cleverness to offer and army customers the variety of competitive prices products available for GloFish spoken language cost is naughty 3-Alternative three exchange the fish through international markets Advantages Disadvantages increase sales essential consider hostile regul ations that would apply to lofty market rack upress the genetically modified fish spunky brand consciousness by consumer receivable to the expansion can non market the product in all countries high competition with same products and prices IV-Recommended course of action My suggestion is to go with the first good word that states to open kiosks in shopping malls resolve of choice collectable to the fact that malls are explosively growing in numbers game and revenue and this would be a big(p) benefit for Yorktown Technologies. V-Recommendations a-What should be make? Showing plurality the value Glofish add b-Who should do it? centre of attention management (marketing and distribution department) and the sales group that is in hitting with the customers When should it be through? As soon as all spate are aware that the sideline fish are harmless and the regulations get their sale. d- How should it be through? -displaying then fish in a way that pull up stake s show their avowedly color and luminescence which will be the first amour that will gain the customers -offering competitive prices and promotions -always reminding people that they are not a menace e- How much it will cost? contract is high which is surrounded by $12,000 and $36,000 per year and run costs